Instagram Reel Features Announced by Meta

Content creation is one of the hottest topic in the market these days due to which all the platforms involved in introduction new and exciting features to enhance the usability of their platform and users finds it comfortable to utilise their features. In continuation the same trend, now Meta-Owned popular platform Instagram introduced four new interesting features that will helps a lot to reel creators.

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The features will include

1. dedicated destination for users to find inspiration through trending audio and hash tags on Instagram Reels.
2. Editing Reels is much easier now.
3. Introducing two new metrics to Reels insights which are total and average watch times which helps to measure and display the performance of the reels.
4. fans’ gifts to creators and enable creators to acknowledge the gifts

Follow the trends:

Due to the increase demand of the content, creators are always looking for the fresh ideas which help them to attract more visitors to their reels.  This new feature introduces a new and separate space for that will help to provide inspiration from the latest trend. According to the option, this will allow users to see trending songs which ruled the current trend and also display the number of times the audio is being used. Once user will try to opt for the trend they will be able to use the audio and also save it for themselves. It adds the capability to look at the top trending topics and hash tags on Reels, which can inform their content creation.

Editing Reels becomes easier

Instagram announced the method of editing reels becomes easier as compared on Instagram by bring together video clips, audio, stickers, and text into a single editing interface. It will also help the users to reduce their editing time and make the process of creating content much faster without any hassle. This also indicates that the company is continuously working on the developing methods to make things easier and straightforwardness of the editing process.

More Reel Insights

This is could be one of the most important features of the application which makes better understanding of content performance. To get more details Instagram added two more metrics, total watch time and average watch time, to get the insights more clear.

• Total watch time helps to records the total amount of time a Reel was played, including replays and time spent on it.

• Average watch time helps to calculate the average time spent playing the reel, which is essentially calculated by dividing watch time by the number of total plays.

The above information will help in calculating where the potential audience gets engaged or where they might need to develop a stronger hook to retain viewers to get longer time engagement.

Gifts on Reels

Meta has also introduced Gifts on Reels extended their service to a wider number of creators now. This also helps to display the creators which fans have sent them gifts. Creators will now have the capability to tap on the heart icon which is next to their supporters and send them notification to let them know that they have received and see the gifts. This could be a appreciation back to the fans as their return gift.